Finally, having decided on the basic structures of the app, I created wireframes, moodboards, and final prototypes for visual development. Deciding on the feel, style, and imagery of the app was a vital component in bringing the project together and optimizing the user experience.
Wireframes
Moodboards
Design Board
Component Sheet
Edited Component Sheet
Final Iteration
Name Changes
SundayGather has gone through many title revisions in the search for a perfect name that speaks to the goals and feeling of the app, while being concise, clear, and reachable. From UrbanHarvest to Sunday Sprig, nothing had felt quite right in encapsulating the emotions I hoped the user would associate with the brand. I’ve finally landed on SundayGather, a play on Sunday rituals that speaks to both the communitive and harvesting aspects of a farmers’ market.
